Each contract may have its own unique terms, but there are terms and conditions that should be included in each contract. The essential elements of these agreements are listed below. The practical aspects of your advertising campaign are defined around a number of legal terms that refer to the “inventory” of the advertising service. This means that the Company grants the Seller the right to publish the advertisement using the Company`s trademark and logo, as long as the advertisement is accurate and fair, does not contain illegal content or prohibited items and is of reasonable quality. This last point is particularly important. It will indicate the size and color of the ad, its placement in the print publication, on the website or in the ether, and whether or not it will be broadcast successively over several days or weeks or sporadically for a certain period of time. Typically, the ASA inventory also shows when and where the ad will be shown. For example, a TV spot may be broadcast in prime time, or an advertisement you run on the subway may only appear on express trains. All these details are set out in the ASA.

“Work for Hire Content” means any Content created by the Publisher for the Customer under an Employment Contract for Employment. Work for Hire content is not published in publisher publications. The content of work for hire or reward is subject to separate terms and conditions and/or agreements. This Agreement constitutes the final, complete and exclusive statement of the terms of the agreement between the parties with respect to any advertising and supersedes all prior and contemporaneous agreements or understandings between the parties, except as otherwise provided in this Agreement. This Agreement may only be modified by a written document signed by an authorized representative of both parties. In no event shall Publisher`s waiver of any of the terms of this Agreement prevent Publisher from subsequently enforcing any provision of this Agreement in accordance with its terms. Outdoor Advertising Agreement: This document defines the terms and conditions of the location of the advertisement. The representative of the Agency declares and guarantees that he has all the necessary powers to conclude this Agreement on behalf of the Agency. The Agency represents and warrants that it has all necessary powers to enter into this Agreement on behalf of the Client. Any obligation of the Client under this Agreement may be fulfilled by an advertising agency duly engaged by the Client to act on behalf of the Client (the “Agency”) and shall be deemed an obligation of the Client and the Agency. In addition, any rights of the Client under this Agreement may be exercised by the Agency and shall be deemed to be a right of the Client and the Agency.

Together, the client and the agency are called the “client”. Each is jointly and severally liable for the obligations of the other. The Agency will be responsible for the payment of all services provided and invoiced by the Los Angeles Times, regardless of any language to the contrary in past, contemporary or future writings, whether or not it receives payments from the Client and whether or not the identity of the Los Angeles Times Agency Client is known. The Agency will provide the Los Angeles Times, upon request, with written confirmation of the relationship between the Agency and the Client and the Agency`s authorization to act on Client`s behalf under this Agreement. In addition, at the request of the Los Angeles Times, the Agency will confirm whether the Client has paid the Agency sufficient funds in advance to make payments in accordance with the Statement of Work. These Terms and Conditions, together with any service description or insertion order or other order (“SOW”), constitute the service agreement (the “Agreement”) between customer and an affiliate of Los Angeles Times Communications LLC (“Los Angeles Times”) for digital marketing services and the creation of advertising content. The Los Angeles Times and Customer are referred to as “parties” in this Agreement. This Agreement does not apply to any advertising agency relationship between the parties; such a relationship, if any, shall be governed by a separate agreement. In addition, as stated in Section 3(b) below, these Terms and Conditions do not apply to the posting of advertisements in Los Angeles Times publications and/or websites; such publication, where appropriate, shall be subject to separate terms and conditions. Kil “Advertising Content” means content created by the Los Angeles Times to promote the Customer`s product and in a format that consumers recognize as commercial advertising. Although there are many models of advertising agreements on the Internet, it is better to have the contract reviewed by a lawyer. Advertising contract templates can be found on this page.

“Advertising Content” means content produced by publisher`s advertising service for Customer or made available by Customer for publication by Publisher in order to promote Customer`s product or service or otherwise reflect the views of such Customers. The Publisher marks this content with “Advertising”, “From Our Advertisers”, “Paid Publications” or “Paid Content” in a font at least the size of the body type of the article or presentation, so as not to confuse readers or possibly mislead them into being produced by one of the Publisher`s information or editorial services. Advertising content/paid publications/paid content are subject to separate terms and conditions and/or agreements. 5.1 Within the framework of this Advertising Agreement and in addition to the costs referred to in clause 4, the Company undertakes to pay [BUDGET] to the Advertiser to cover the direct costs of the Advertising Campaign. The parties are independent contractors. Nothing in this Agreement shall be construed as constituting a joint venture, partnership or agency relationship between the parties. Customer may not assign this Agreement without the prior written consent of the Los Angeles Times. This Agreement shall be governed by and construed in accordance with the substantive laws (other than choice of law provisions) of the State of California, and both parties agree that the state or federal courts located in Los Angeles County, California, shall be heard. This Agreement constitutes the complete and exclusive agreement between the parties with respect to the subject matter of this Agreement.

It replaces all previous proposals, agreements and other oral and written agreements between the parties with respect to this subject matter. The waiver or failure of either party to exercise any right hereunder shall not be deemed a waiver of any other right under this Agreement. If any provision of this Agreement is held by a court of competent jurisdiction to be invalid, illegal or unenforceable, that provision shall be deemed adapted in accordance with applicable law to reflect the original intentions of the parties to the extent possible, and the remainder of the Agreement shall remain in full force and effect. Sections 14 (Trademark License), 15 (Retention of Rights), 17 (Content Ownership and License, Developed Websites, End User Data), 18 (Representations and Warranties), 19 (Indemnification), 20 (Disclaimers of Liability), 21 (Limitation of Liability), 23 (Privacy), 24 (Customer represented by the Agency) and 25 (Miscellaneous) will survive the termination, expiration or termination of this Agreement. . . .

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